Issues Etc vs KFUOAM Stats

Recently, on the Issues, Etc. Radio Program, Pastor Todd Wilken, the host, and Jeff Schwarz, the producer, went over answers to questions as to why their radio show was canceled. Those answers were given by David Strand, the LCMS Executive Director on the Board for Communication Services. Issues, Etc. is a great radio show. One of the best out there dealing with world issues, etc. from a conservative theological perspective.

If you listen to the Q&A as reviewed in the show (listen below), you will hear the admission that there really was no way to track the “success” of Issues, Etc. vs. the other radio programs on KFUO AM. Yet, these non-existent stats were still used in the decision making process.

One of the answers was something akin to “We don’t know if those streaming and downloading the show are actually listening.” To paraphrase Pastor Wilken’s reply, “Maybe people streamed the program and then fell asleep and didn’t listen. Or maybe as soon as the program was downloaded people deleted it from their harddrive. We just don’t know.” Classic response!

It’s been six months since KFUO canceled Issues, Etc. Radio and they are now back up and running. Since there is no good way to compare official stats from internal stats counters I went to URLmetrix and checked some numbers. Below is a chart with those numbers that I created. Just look at the popularity and ranking Issues, Etc. has over KFUO AM. Issues, Etc. has achieved these stats in a few months vs. years for KFUO. They seem pretty telling.

The direct links for these stats:Issues, Etc. stats and KFUO AM stats.

What this basically means

Google PageRank is basically shows popularity by how one page “votes” for another through linking. The more important one page is that links to another the more weight that vote has. For example, my website would get more votes being clicked on from a site that gets 1,000,000 visits per month vs. one that only gets 100. (Source)

Alexa ranking is a complex ranking with many factors. See the source below if you want to read more as it is too much to go into here. Depending on the accuracy of the Alexa ranking Issues, Etc. is trending much better than KFUO in popularity. As the disclaimer says, “Generally, traffic rankings of 100,000 and above should be regarded as not reliable. Conversely, the closer a site gets to #1, the more reliable its traffic ranking becomes.”(Source)

The Compete rank (see chart below) is producing a measurement based on unique visitors. This is very important if you are trying to get new visitors to your website or in this case new listeners. These unique visitors may or may not stay long, but it still shows that you are attracting new potential listeners. (Source)

Everythingfrom “Google Indexed” number and below basically shows the popularity of a website by how many other websites link to them in some way or another. Again, Issues, Etc. is certainly leading the way here too.

After hearing the reasons for the show being canceled and the response to those reasons, along with comparing the stats above, the whole thing makes less sense to me today than it did six months ago. The smoke is clearing and there is no fire in sight.

Listen to the show online.

For what it’s worth…

Mark

Let's connect!

tagged as , , , , , in Church Issues,Culture,theology

{ 5 comments… read them below or add one }

1 David Cochrane September 26, 2008 at 7:30 pm

Congratulations on being blog of the week.

Thank you for all your work in putting the statistics together.

God’s peace. †

2 johnMark September 26, 2008 at 10:32 pm

Bro. David,

Thank you. It was my pleasure to gather these stats. Praise the Lord it was helpful.

I’ve been busy all evening and night until now so you just informed me of getting blog of the week. It’s much appreciated.

Grace and peace,

Mark

3 Bruce Church November 7, 2008 at 5:26 pm

Here’s one big piece of data, one big elephant in the room, that everyone is missing. See:
http://lutherannotes.blogspot.com/2008/08/why-issues-etc-was-canceled-when-it-was.html

4 louie nelson January 5, 2012 at 4:12 pm

too many solipsist clergy. term laity disenfranchises the temple taxpayer and bloats the aristocracy. laity term is akin to n word for black race. and not only places the priesthood of all believers in the dark corners of the outer court of the gentiles. it also places Christ out in the parking lot with a new hat labelled valet patiently waiting, hat in hand to be welcomed into this new clerical church.
sick sick sick

5 Mark January 5, 2012 at 4:37 pm

Louie, I am not exactly sure what you’re saying and I’m not sure why you commented on this particular post.

.

Previous post:

Next post: