The above wordle was created in 2009 by Thom Rainer, President and CEO of LifeWay Christian Resources. The wordle is composed of the 140 character replies to Rainer’s twitter question – “What do you think when you hear ‘Southern Baptist’?” Thom Rainer’s son, Sam, categorized the unscientific twitter results stating, “About 60% of the respondents gave a negative association. Another 30% were positive, and 10% were neutral or unclear.”1 Some thoughts were shared on this site too.2 Fast forward to today where SBC President Bryant Wright has assigned a task force to investigate changing the the name of the Southern Baptist …keep reading »